When a design is printed digitally, there is no need to make a printing plate first. This technique sends a file containing the design directly to the digital printing press. The advantage of digital printing is that the start-up costs per order are extremely low, simply because it does not involve having to make plates. This printing technique is a particularly interesting option when printing smaller quantities.
Aside from that, the difference in quality between offset-printed and digitally printed material is minimal, although there can still be a minor colour difference compared to offset-printed material. Digital printing can be used to print designs on vinyl, paper, and polypropylene.